We live in an age where anyone with an opinion can voice it, and there are multiple streams to express the opinion. Now how does this relate to Sales? And how does affect your sales or the sales of your staff? Sales and Opinion In theory, there is nothing wrong with voicing an opinion. However,… Continue reading The Power of Silence
I recently heard an Advertisement where the spokesman had said: “We won’t sell you one, but help you buy one.” The advertisement was for a car dealership, and in my opinion, the sales culture of the dealership was onto something. We know that customers are well informed and are capable of making a buying decision without sales… Continue reading Selling versus Helping
Sometimes decisions are not black and white, and as business people, we must thoroughly assess the situation before deciding. The Why The question remains of why would someone make an unethical decision. In the world of sales, unethical decisions can offer instant or guaranteed results. These results help salespeople achieve their quotas and even propel them… Continue reading Are your business decisions ethical?
The customer is being unreasonable There are times where the customer will be unreasonable. Whether it is at the time of purchase, or when they are returning a product. It is important for Salespeople to put you in the customer shoes and feel their pain. In doing so you can properly correct them and better… Continue reading Do your staff provide solutions or road blocks?
One common misconception is the relying solely on numbers received from the accountant department. Your numbers simply tell you whether you are profitable or at a loss. The Ford Story The American typical summer day involves a beer and lit up a barbecue. This idea of summer and barbecue did not arise from thin air… Continue reading Are you maximizing your profit?